Achieving Longevity: How Great Firms Prosper Through - download pdf or read online

By Jim Dewald, W. Brett Wilson

ISBN-10: 144265029X

ISBN-13: 9781442650299

Starting a company is difficult, yet protecting a longtime corporation going could be both not easy. ultimately, each company might want to adapt to altering industry stipulations, applied sciences, and aggressive environments. Achieving Longevity explains the way to deal with these alterations via entrepreneurial thinking.

As Jim Dewald indicates, the main winning businesses thrive via developing decision-making tactics that always have interaction new possibilities, permitting the enterprise to fast adapt to disruptive applied sciences and enterprise versions. they enable for tinkering and experimentation and try to either take advantage of their aggressive virtue this day and discover new rules that would supply them an area tomorrow.

Achieving Longevity offers a framework for introducing the instruments and tradition essential to foster entrepreneurial pondering, in addition to suggestion on the best way to conquer universal hindrances to company entrepreneurship. Drawing on Dr. Dewald’s personal adventure as an entrepreneur, a profitable company government, and a professor of method, the e-book deals a number of examples of the way to mix the strengths of a longtime enterprise with the leading edge, outdoors the field considering a start-up venture.

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Example text

A fire was kept going to save the family and animals from freezing to death, and food was stored and provided by the most primitive means. Toilets – forget about it. The family traveled next by horse-drawn carriage to a homestead where they lived in a shed until they were able to build a house from scratch. Every day was a question of survival. Move on just one generation: when my dad moved, or I moved, or my children moved, it was essentially the same program – moving vans with professional movers that we followed in our private automobile or on a commercial plane.

Economists speak of economic cycles that last somewhere between seven and ten years. GPT inventions – the ones that change the trajectory of our economic development – represent paradigm shifts that unfold over a much longer time than that.  27 Li gh tb ul b In El ve ec nt tri ed c D is tri H om bu tio e H n ea t i A ng pp lia nc es En te rt ai nm en C om t fo rt Ite m Se s cu rit y, et c. 2 Spin-off innovations from the invention of the lightbulb from invention through to democratization can take years or decades; democratization then establishes a new paradigm that can span decades or centuries.

During this period, democratized innovations are refined through efficiencies and enhancements ­(faster, smaller, more convenient). 5 GPT commoditization. The focus is now on cheaper offerings, reflecting the loss of unique value and reduction to basic utility. This framework may look familiar because the inspiration has been somewhat drawn from the “S” curve or technology life cycle. However, its stages occur on a much grander scale. In comparison, the technology life cycle plots product sales volume against time and highlights the stages of invention (akin to GPT invention), which leads to replication and improvement (innovation), then maturity 22 Achieving Longevity (democratization), stabilization (exploitation), and finally decline (commoditization).

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Achieving Longevity: How Great Firms Prosper Through Entrepreneurial Thinking by Jim Dewald, W. Brett Wilson

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